How to Write Better Copy

How to Write Better Copy

Whatever business you are in, good copy is worth every penny. It will increase brand awareness and compel your audience to take action. This could be giving you a call, sending an email enquiry, subscribing to a mailing list or simply purchasing your product there and...
Why Hire a Freelance Marketer?

Why Hire a Freelance Marketer?

OK, so you might be thinking I’m a bit biased here, but I haven’t always been a freelance marketer. In fact, it’s quite a recent thing! Before this, my working life has been spent as a full time employee for various businesses, in a number of...
5 Essential WordPress Plugins

5 Essential WordPress Plugins

With over 28% of all websites on the internet powered by it, WordPress is undoubtedly the most popular platform for personal and business use. As WordPress is a free and open-source Content Management System (CMS), it is an obvious choice for start-ups and small...
SEO – Where to Start?

SEO – Where to Start?

As I mentioned in an earlier post, SEO is certainly not dead. It is alive and kicking, and should be an important part of your digital marketing strategy. It can seem like a minefield to many business owners, and a pretty complicated one at that. If you look past the...
B2B Digital Marketing Strategy for 2018

B2B Digital Marketing Strategy for 2018

Now we are well into 2018, B2B marketers will have reviewed their efforts over 2017 – what worked and what didn’t work so well. The next step is to look at statistics and emerging trends that will give them the edge, and inform a more effective B2B digital...
What does GDPR mean for my business?

What does GDPR mean for my business?

GDPR – it’s a term that has become more and more familiar in business circles over the past few months. Marketers have known about it for a while, primarily because of how it will impact on our usage and processing of customer data – something that...