Derby | Nottingham | Sheffield
Compelling, Informative and Persuasive Copy
Well-written copy is invaluable. It’s what compels a customer to take action, builds brand awareness and trust, communicating your story to the people you want to reach.
It makes the difference in visiting a website; clicking an ad or scrolling past; liking, sharing, engaging and following; making a call or sending an email; even a decision to purchase there and then.
When writing digital content, copywriters don’t just need to be great writers. They also need to understand SEO, link building, and the user journey. The increasing importance of content and inbound marketing demands a regular source of high quality copy, including blog posts, newsletters, white papers and e-books.
For businesses without the necessary in-house expertise or resources, producing this much is a hard slog. As a freelance copywriter with experience writing for a range of audiences and platforms, I’ll make things much easier.
I can work on an hourly, daily, or project based rate. Size doesn’t matter.
PROFESSIONAL WRITING SERVICES
Copywriter – Derby | Nottingham | Sheffield
For many businesses, a website is their shop window. First impressions are important, so your web copy needs to be spot on. It should clearly and accurately convey your offering and benefits whilst matching the tone and brand of your business.
Equally, it should portray the passion you have for your products and services, and compel your website visitors to take the desired action.
You could have the best products and services in the world, but that’s no use if people can’t find you. Web copy plays a big part in SEO – climbing up the search rankings for your key search terms.
As a copywriter and SEO nerd, I’ll make sure that you aren’t missing a trick when it comes to your website copy. I’ll take the time to research and understand both your business and customers, providing you with structured and creative writing that sets you apart from the competition.
“A copywriter should have an understanding of people, an insight into them, a sympathy toward them.”
Every company should have a mailing list, filled with existing and potential customers who are genuinely interested in what your business has to say.
A regular newsletter chock-a-block with great content is the perfect way to keep you at the forefront of your audiences’ thoughts.
I’ll help you keep in touch with your subscribers by putting together a professional newsletter, promoting brand awareness, trust and loyalty.
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
When a website stands still, it goes backwards. Blogging is great way to keep your site fresh, increasing traffic from new and returning visitors.
Blogs can be used to promote recent developments and news, opinions and articles. They’re a great way to keep the conversation going with customers, and a gateway for visitors to learn about your products and services.
I bang the SEO drum a lot, and a blog forms an essential part of the strategy. Blog posts should serve up useful content and promote your brand subtly, ranking for long tail keywords and building links.
With experience writing in different styles and on a diverse range of topics, I’ll provide you with regular high quality content for your company blog and get people reading it.
“Do or do not. There is no try.”
Good old printed copy still has its place. It provides a tangible way to advertise and promote your brand, products and services.
Just as with web copy, your company’s voice in print should match the tone and feel of your brand. I’ll help you to clearly communicate the key benefits of your offering using your customers’ language.
With experience writing advertisements, brochures, flyers and leaflets, I’ll create that persuasive sales literature you’ve always been looking for.
“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.”