DIGITAL MARKETING SERVICES

Derby | Nottingham | Sheffield

Get Found Online; Tell a Story; Engage Your Audience; Convert

Put simply, the effectiveness of your digital marketing  could determine the success, or failure, of your business. When great digital marketing is combined with more traditional and offline methods, the results can be astonishing.

The term “digital marketing” covers a wide range of techniques, but can be summarised as being found by and connecting with customers via any digital platform. The pace of change in digital is incredible, as both technology and customer behaviours evolve, and it cannot be ignored.

With a well thought out plan for your company’s digital marketing efforts, you have a guaranteed means of building brand awareness, attracting new customers, and increasing the loyalty of existing ones.

I offer a range of services that will add to and complement what you already do, or I can help you to create and implement a comprehensive digital marketing strategy.

SEO

SOCIAL MEDIA

PPC

CONTENT

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DIGITAL MARKETING CONSULTANT

 

Improve the Online Presence of Your Business

SEO

Search Engine Optimisation, or SEO for short, covers a range of efforts affecting the local, national and international visibility of your business online.

The goal is to improve the organic ranking of a website in search engines such as Google. Unlike advertisements, most users know that this is earned, and therefore trust in organic rankings is often greater.

The higher your website ranks for keywords and search terms, the more relevant it appears to be. This will result in increased visibility and more potential customers will find your business online.

It’s a technical field, that is constantly changing. To perform effective SEO, you need to know and understand a range of techniques, as well as keep track of the latest algorithms and updates.

SEO doesn’t work in isolation, going hand-in-hand with social media and content as part of a great digital marketing strategy.

If you need to give your website’s ranking in the Search Engine Results Pages (SERP) a boost, I can provide a full SEO audit. I’ll analyse what you currently do, identify areas for immediate improvement, and help formulate a strategy for long term success.

 

“The best place to hide a dead body is page 2 of Google.”

Unknown

SOCIAL MEDIA

Nowadays, marketing your business via social media is a crucial part of a good digital marketing strategy. It can cover a range of networks (e.g. Facebook, LinkedIn, Twitter, Instagram, Pinterest), and serve a number of purposes.

This includes highly targeted paid advertisements to reach potential new customers; engaging with existing customers and followers; customer service; sharing content and boosting SEO; and increasing brand awareness.

I’ll help you to create and maintain social media channels that fit with your brand and marketing strategy. A consistent brand message and appropriate tone tells the story of your business to the right audience.

Measuring the impact and results of social media marketing has never been easier – it’s no longer the case that spending money on social media is a stab in the dark.

 

“Marketing is no longer about the stuff you make, but the stories you tell.”

Seth Godin

PPC

Compared with organically earned visits, PPC, or pay-per-click, is a quicker way of driving traffic to your website. This method of advertising includes search engines such as Google and Bing, banner ads on websites, and social media.

Google Ads (formerly AdWords) is normally the first service that springs to mind when people mention PPC. An effective campaign will be determined by keyword relevance, landing pages and quality scores. If properly managed, the cost-per-click (CPC) is minimal when compared to the value of any conversion into sales.

One advantage of PPC is the ability to access detailed metrics and analysis. Advertising budgets can be carefully managed, with reports and results used to determine return on investment, and easy identification of improvements via split testing.

Attractive ads and well written copy are the hooks that get your potential customers to give you a click. I can help you get the most out of your advertising spend with the necessary research, and implementation of well-managed campaigns.

 

“Many a small thing has been made large by the right kind of advertising.”

Mark Twain

CONTENT

With an ever changing technology landscape defining media consumption, offering valuable content is a sure-fire way to attract your target audience and give them reason to buy from you.

As opposed to advertising, content marketing is less about direct promotion, more about relevance and value. This is often seen as “pull” rather than “push” – and a cornerstone of inbound marketing.

By identifying the needs of your target audience, you can provide exciting, interesting and engaging content that “scratches their itch”. The result is an increase in brand awareness, loyalty and of course eventual conversion into a sale.

Content itself can take many forms, from blogs to e-books and whitepapers; from videos to podcasts. Great content also needs effective distribution, complementing SEO, social media, email marketing and PR efforts.

I’ll help create copy and content your customers want, and make sure it’s seen by the right people. A great content marketing strategy will transform your sales process, providing long-term, sustainable growth.

 

“Traditional marketing talks at people. Content marketing talks with them.”

Doug Kessler

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