“Strategy without tactics is the slowest route to victory.
Tactics without strategy is the noise before defeat.”
Are We There Yet?
Before we look at the direction your business is going, we need to understand where it is now.
When you’re caught up in the day-to-day, it can be difficult to step back. Taking decisions in isolation, without a clear vision or achievable objectives, means no coherent strategy.
Once goals have been set, how do you know they are achieved? If you are spending time and money on marketing, you’ll want to know the return.
If a strategy is disconnected from everyday marketing activities, your vision will become confused and lost during implementation. Time, effort and money are wasted.
I can bring a different perspective, a fresh set of eyes and ideas, an honest and objective approach to your marketing strategy.
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Marketing Strategy Consultant – Derby | Nottingham | Sheffield
You can’t make important decisions about your marketing strategy based on a hunch, and forewarned is forearmed. I can do the legwork for you, and present this information in a concise and insightful manner.
This knowledge is what precedes analysis about where your business is now, where it is going, and how it will get there.
“Research is formalized curiosity. It is poking and prying with a purpose.”
Zora Neale Hurston
Once the research is done, insightful analysis provides the basis for us to make decisions. Together we can understand the gap between where your business is now, and where you want it to be.
We can get a handle on who your customers are, and how best to reach them. We can understand who your competitors are, their strengths and weaknesses, and how to gain a competitive advantage.
I can help you to make sense of the key facts and data that will lead to the formulation of effective marketing strategies and campaigns.
“Analysis is the critical starting point of strategic thinking.”
When we fully understand the current market position of your business, and have a clear idea of future goals, the formulation of strategies and policies to achieve them can begin.
At this point, a clear vision and mission statement will provide a top level focus for your business. These core values and philosophies inform your brand identity, differentiation and positioning.
They must be communicated effectively to those responsible for the implementation of marketing campaigns.
“Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.”
Once your strategy is defined, this needs to be translated into creative and well managed marketing campaigns, with clear and measurable objectives.
These might be higher volumes of website traffic, increased customer engagement, improved customer retention, or simply more sales. Choosing the right marketing tools, planning, allocation of resources and budgets can be challenging.
I can help you make a great marketing strategy reality.
“Companies worry too much about the cost of doing something. They should worry about the cost of not doing it.”