Responsive Web Design and Copy for Roche Manufacturing Ltd.

Roche Manufacturing specialises in the design and manufacture of production solutions for the precast concrete industry, and has been supplying customers around the world for the past 30 years.

The precast concrete machinery side of the business is a well established brand, and had an existing website constructed almost 10 years ago. As well as being unresponsive for mobile devices, the old website did not have a content management system, and was really showing its age.

The task was to design and build a new website that reflected the developments of the business over the past decade, both in terms of technology and an ever expanding range of innovative products. As Roche Manufacturing export globally, providing a solid base for future content and SEO efforts was a priority.

WordPress Website Design & Copywriter – Derby | Nottingham | Sheffield

Using WordPress with the Divi theme and visual builder by Elegant Themes, we initially had to work out a simple site layout that put user experience at the forefront. Having previously worked within the precast concrete industry in a marketing role, I understood the importance of easy navigation to product pages, and highlighting key benefits.

My previous experience in this field was also advantageous in identifying and optimising the content for keywords. With a well established and trusted brand within the industry, our focus was on making the visuals match the existing strategy. With a plentiful supply of images from previous projects, we decided to keep the body content simple, and let the pictures do a lot of the talking.

With this very much being phase one of the Roche Manufacturing digital marketing strategy, I look forward to working closely with them for the foreseeable future.

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